HALCYON

Halcyon is a premium sea salt brand built around storytelling and heritage. The concept draws inspiration from the halcyon, a mythical seabird from ancient Greek legend, symbolizing calm and serenity.

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The idea was to poetically stage this bird circling above salt marshes, evoking both the natural origins of the product and its historical roots. This narrative approach reinforces the brand’s refined, timeless identity while creating an emotional connection with the audience.

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School  project  •  2025  •   Brand creation